3 steps to more online donations
Quick and easy donations
I made a pact with myself a couple of years ago to not answer the question “How’ve you been?” with “Busy” – because it was boring and because everybody is.
Busy. Busy. Busy. These days we all seem have more to do and less time to do it in. So it shouldn’t really come as a surprise to learn that our website donation page research (which has kept life very full for the last 8 months) confirmed that the 2 most important factors in a successful donation page were a) quick and b) simple.