eBook: Acquire Donors Online

$9.99

This 15 page digital fundraising eBook outlines how not for profit organisations can use digital channels – primarily email marketing – to nurture and onboard new supporters and convert them into donors.

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Acquire & retain donors using online

This 15 page digital fundraising eBook outlines how not for profit organisations can use digital channels – primarily email marketing – to nurture and onboard new supporters and convert them into donors.

In this book Shanelle Newton Clapham focuses on the long term value of a supporter, she encourages you to invest in a nurture journey.

The strategy laid out for you is to convert supporters into financial donors over the course of 16 weeks. You will learn to sprinkle a variety of action & financial asks through stories that engage, enrage and excite people.

We do this by using a 3-part process of capturing your new supporters attention.

PART 1 – Acquire supporters through digital channels (specifically email, online petitions, SMS and web or video content).

PART 2 – Set up timed communications to take the new supporter on a journey of discovery.

PART 3 – Ask the primed supporter to make a financial donation.

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