Google has released some interesting data confirming what most of us have already accepted as a given in our daily lives – we use multiple screens to consume media every day. But it’s HubSpot’s interpretation of the data that I particularly like, click here to read the 34 insights about multi-screen media consumption that HubSpot pulled out of this data. I’ll focus on just a couple of statistics.
Of the 4.4 hours of “leisure time” we spend in front of a screen each day, we spend 43 minutes watching TV (seems low to me), 39 minutes on our laptop or PC’s (not low for leisure time but I would spend between 8-12 hours in front of a laptop some days), 30 minutes on a tablet (also seems light) and 17 minutes on a smartphone. Read more →