This article is about advertising that has been targeted at you (an individual), specifically, because of your online behaviour. But first, I’m going to tell you about me.
My whole life is online. I am a digital marketer by profession but I also love technology and the internet and especially the cloud, for my personal life. I love that Shazam (an iphone app) can tell me what the music is on the radio I’m listening to in the car. I love that I can use my TV as a screen for my ipad or that I can watch movies on my computer through AppleTV. I log in to most of these services and give the companies who build these systems insight into who I am and what I like and sometimes they use it to target me with information, products, sales and advertising that they think I will respond favourably to. This is called behavioural targeting.
I shop online, I subscribe to newsletters and buy insurance and read and comment on news stories online. I use an RSS reader to keep track of websites and blogs that I like. I use Flipboard, an iPad/ iPhone app that pulls in feeds from websites around the world, based on the categories that I chose, based on my interests. I use Google to search for images for my blog posts and Google Docs to share a calendar with my husband and Gmail to keep in touch with friends, colleagues and clients. I buy almost everything with my credit card, because I want the points to get free overseas flights at least once every 2 years and I scan my reward card whenever I can to get discounts and frequent flyer points. And with almost all of these things I login online to check my balance/ messages or points status. Read more →