I’ve spent most of the last 3 months of my career building my digital marketing consulting business in Sydney, and I’m loving it!
So as to cement myself as a sought after Digital Marketing Consultant and strategist in Sydney, I’ve been:
- creating packages for website strategy and email marketing and social media marketing etc (because people want to know what we do even though they don’t want to buy a package, they think they do)
- developing case studies and success stories to show how I deliver my clients a 500% return on their marketing investment
- designing infographics that present a visual snapshot of what Parachute Digital does (because people think and take in information differently depending on their preference – being visual, auditory or kinaesthetic)
- building relationships and partnerships and databases
- writing eBooks and blogs and articles
- joined a networking group that meets at 6.30am every Thursday (now that’s commitment, right!)
- speaking at conferences about digital marketing, user experience website planning, fundraising online
- and I’ve kicked off a business growth accelerator course to help me productise my intellectual property and reach a wider audience.
So I’m feeling pretty chuffed with myself and the right type of clients, the clients that I want to work with and can add the most value to, are starting to knock down my door. Parachute Digital Marketing specialises in creating awesome online experiences for not for profit organisations who are trying to make the world a better place. Because this is what I’m passionate about. When I was working at Toyota I found out that I don’t like marketing products and services that I don’t care about. And I’ve been to many personal development and business development seminars and I hear people talk about “Do what you love and success will follow” and now that I’m living my values, at work and in my personal life, it’s true – the rewards are truly bountiful.
So I wanted to reward myself for my success with a new tattoo. I love tattoos, I find them very sexy and despite the fact that I’ve never been passed over for a promotion or rejected because of my tattoos, I had a self-limiting belief that if I went forth with what I really wanted, a half sleeve, that as a woman, it would/ could be a career blunder. Read more →