Your website content is not a channel you can set and forget. Your website should be a living, breathing thing. It should be dynamic and fully integrated into all areas of your business. Content Marketing can be as complex as creating information tailored to every audience, in every learning style, catering to every personality, or if can be as simple as updating your website with new answers every time you get a new question come through via phone. Your website content should grow and evolve as your business does.
What is “content” in a digital context?
Digital “content” can be text, images, video, infographics, graphs or 3D simulations and research or white paper reports. Basically, any information you can put onto your webpages is considered “content” and should be chosen strategically as part of a content marketing strategy. Read more →