by Shanelle Newton Clapham | 28 Jan, 2015 | Content marketing
Greenpeace has done it again. Great content is fundamental to digital campaign success. If you have a story that people want to share, the internet offers an almost infinite distribution channel. Greenpeace has created compelling content and used the media and their...
by Shanelle Newton Clapham | 7 Feb, 2014 | Digital fundraising online giving
Regardless of your organisation’s cause, objectives or audience, there are four fundamental elements you need to commit to for a successful digital fundraising strategy; User Experience (UX), Content, Data & web analytics and Integration. Today I’m going to talk...
by Shanelle Newton Clapham | 24 Nov, 2013 | Content marketing, Cool stuff online, Digital marketing strategy
Anchorman2 has been doing some really creative marketing for the upcoming release. I’m really enjoying the effort that Paramount Pictures have gone to in the marketing of Anchorman2. Creative marketing strategy from Paramount Whether or not you’re a fan of...
by Shanelle Newton Clapham | 12 Oct, 2013 | Content is King
It feels like there are so many ulterior motives in the world we live in and online is no exception. I want to enjoy certain content online but to access the experience I’m forced to give personal information that does not seem in line with what I want to get...
by Shanelle Newton Clapham | 19 Apr, 2013 | Content marketing
Zan Rowe from Triple J mornings is one of my favourite interviewers. I think she’s incredibly adept at asking tough questions, in a very gentle way. She is considered and knowledgeable about the people she interviews and her “take 5” interviews on...
by Shanelle Newton Clapham | 16 Apr, 2013 | Content marketing, Digital marketing strategy
Your website content is not a channel you can set and forget. Your website should be a living, breathing thing. It should be dynamic and fully integrated into all areas of your business. Content Marketing can be as complex as creating information tailored to every...
by Shanelle Newton Clapham | 19 Mar, 2013 | Digital marketing strategy
When I mapped out this article on Digital Marketing Strategy I looked for many images to find a visual representation for what I wanted to say – and I found a lot of very typical digital process flows and even more digital channel diagrams (like the one below)...
by Shanelle Newton Clapham | 5 Nov, 2012 | Content marketing
For those who have browsed my website in any detail, you would have seen that I am a big advocate of Content Marketing and I preach this same mantra to my clients, colleagues and business owner friends. I’m also a big fan of research. When I was working in the...
by Shanelle Newton Clapham | 28 Sep, 2012 | Content marketing
I came across this cool content marketing/ social media product that helps businesses create their own infographics – PiktoChart. I was planning on trying to make one myself, using my own website data to illustrate the point, but after looking at the How To...
by Shanelle Newton Clapham | 12 Sep, 2012 | Research & Trends, Web Inspiration
I’ve heard many people laughing about the incredible number of cat content on the internet. According to Hardip in Yahoo Answers from 2010, there were 110,952 cat videos on YouTube. I’m sure this has grown exponentially in the last 2 years. I’m not...