Search engine marketing, often known as SEM or PPC (pay per click) or just simply Paid Search, uses a variety of acronyms, that each represents a measurement or bidding strategy. I’ve tried to break them down and explain them below.
Cost per click (CPC$) – When entering into a paid search or Google Adwords campaign, you will have to set a maximum cost per click bid (CPC$) for each keyword or ad text. This is the maximum you’re prepared to pay per click you might receive for any given keyword that your search creative may show up in Google’s search results. To rank number one on Google’s search results, on the right hand side in the sponsored links area, you will only pay $0.01 cent more than the 2nd best bid. So if the existing highest bid for the keyword “online” is $1.20 and you bid $1.30, you will become the highest bidder, and should rank #1, but you will only pay $1.21 for the position. Read more →