Crowdfunding is different to fundraising
In the last 2 days I’ve heard three people from different parts of my world ask me about crowdfunding and if that’s what I do in “digital fundraising” – so it got me thinking about how I see the two working together.
My first thought is to dismiss it. It’s not really the place for the large global and national non-profits and charities that I work with. People who support crowdfunding campaigns tend to be rooting for the under dog and I don’t think a large brand would be well received.
Charity or not the perception is that a well known brand has lots of supporters already and more money than the small grass roots organisations so they “don’t need my money too”.
But is that THE perception, or MY perception?