As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online marketing and communications plan and build a new website, I took a deep breath and started with the website content.
Website content has now been one of the primary focuses of my professional life for the past 20 months. When I started planning the website content strategy and navigation structure, I had to sit down and think about where to start. Its easy to look at an organisation from the inside out, its much harder to look at it from the outside in, as a consumer, a customer, a supporter or a donor might. Read more →