by Marnie Fleming | 27 Sep, 2022 | Branding online, Digital fundraising online giving, Digital marketing strategy, Opinion
Fundraising or brand first? This is the question on many organisations’ lips. It’s a valid question and one that I have toyed over for a number of years as both a brand specialist and a fundraiser. It’s a bit of a chicken and egg situation, you need the dollars...
by Bruce Clapham | 23 Jul, 2015 | Research & Trends
Learn on the fly My thoughts just took off, after reading the Sydney Morning Herald this cold Sunday morning. In the coming years airlines will start using an algorithm calculating a customer’s value, writes Jamie Freed. An airline technology group has developed the...
by Shanelle Newton Clapham | 31 Oct, 2013 | Digital marketing strategy, Website Testing
Much has been said about agile development for technology and web projects from a technical point of view, but I want to give you a perspective from a marketing point of view. I’ve been a client commissioning digital projects as well as a consultant and supplier...
by Shanelle Newton Clapham | 3 May, 2013 | Research & Trends, Social media marketing
For some strange reason, people in western culture lie about certain, predictable things. I’m sure in other cultures there are things they lie about as well but I can’t speak to that without some more in depth research, it would all be hearsay. ...
by Shanelle Newton Clapham | 29 Apr, 2013 | Digital marketing strategy
I often tell my clients (and anyone who will listen actually) that your digital marketing strategy and your website is a “forever work in progress”. Your website, your social media presence, your investment in search engine optimisation (SEO) and your...
by Shanelle Newton Clapham | 15 Sep, 2012 | Branding online
When I was designing my first ever business cards, before I had started the Parachute Digital business and was just operating as an independent digital marketing consultant in Sydney, I wanted my title to send a very clear message to anyone who was given my business...
by Shanelle Newton Clapham | 16 Jul, 2012 | Mobile Marketing
Mobile Marketing is growing incredibly fast because mobile internet usage has skyrocketed in the last 2 years and mobile devices such as smartphones and tablet computers are penetrating our population as though they were a disease. While I am making a joke, it is...
by Shanelle Newton Clapham | 25 Apr, 2012 | Web Inspiration
I’m always looking for inspiration – in my personal life as well as professionally, and I’m often surprised to find that the most profound and inspiring things are often very simple. The pure simplicity of the message I’m going to share with...
by Shanelle Newton Clapham | 31 Jan, 2012 | Behavioural Analysis, Digital marketing strategy, User experience
Building a website can be expensive. To do a good job, a business must put aside some time for research and planning to ensure that you’re targeting the right people with the right message to get them to do what you want them to do – namely, act (buy,...
by Shanelle Newton Clapham | 24 Jan, 2012 | Content marketing
Every now and then I do have to ask myself if all the time and energy that I spend blogging is worth it. I have written 88 blog posts in the last 13 months, on average I spend about 1 hour writing each post – not nearly as much time as I should spend...
