by Shanelle Newton Clapham | 8 Feb, 2012 | Online Advertising
There are 5 main digital media channels where you can purchase online and mobile media. Display banner ads in their various forms and paid search engine marketing are currently the largest form of online advertising. Traditionally display banner ads have been bought...
by Shanelle Newton Clapham | 18 Apr, 2011 | Email marketing, Online Advertising, Research & Trends
I was thinking about my blog last week and how the posts have been skewed to mobile and search lately and neither of these topics is my particular area of primary expertise. I have far more experience in display online advertising and email marketing. So I was...
by Shanelle Newton Clapham | 3 Mar, 2011 | Online Advertising
So I was reading a blog by Amnesia Razorfish – digital agency – and I was introduced to a new acronym today, NUI – Natural User Interface, and it got me thinking about the acronyms I use at work on a daily basis and how foreign they probably are to...