I love ComScore, the data they provide me as a digital marketing strategist and how they share their information in such a non-fuss, straight-forward way. I’m a big fan and I’ve blogged often using their data for evidence and today is no exception.
I’ll keep it brief because really you should just click through and read their summary of the Top 10 Burning Issues in Digital. From my vantage point of view, there’s nothing there that I didn’t know and for non-digital marketing folk reading this for insight, there won’t be too many surprises for you either (eCommerce upward trend, Social Media, Smartphone & Tablets). However, I was interested to see that in the US, online retail spending (excluding Travel – which has the lions share at 34% of total online eCommerce sales) is still only 10% of total retail sales. I would have thought we had broken through this barrier by now.