Pre-populate your donation form fields and you will give your donor less reasons not to complete their initial intention to give.
You can pre-fill your donation form from:
- An email click through
- A facebook post ask (if you set some location or demographic information – not name & email)
- A donation widget on a previous webpage (your site or another).
Less than 7 fields on your donation form
Of course you want to keep your donation form very brief – research from HubSpot shows that if you keep your form to as few fields as possible because there is a significant drop off rate after the first 3 fields Read more →