by Shanelle Newton Clapham | 20 Dec, 2011 | Email marketing
Email marketing is probably the digital media channel that most businesses and consumers are most familiar with. I know that many people find email marketing painful and that spam has increased to record levels. But if email marketing is done properly, you (or your...
by Shanelle Newton Clapham | 11 Jul, 2011 | Email marketing
There are dozens of factors to consider when planning your email communications strategy – there is the design of the email,the email content, spam compliance, marketing acquisition tactics, retention tactics, tracking, reporting & analysis but today...
by Shanelle Newton Clapham | 18 Apr, 2011 | Email marketing, Online Advertising, Research & Trends
I was thinking about my blog last week and how the posts have been skewed to mobile and search lately and neither of these topics is my particular area of primary expertise. I have far more experience in display online advertising and email marketing. So I was...
by Shanelle Newton Clapham | 3 Mar, 2011 | Online Advertising
So I was reading a blog by Amnesia Razorfish – digital agency – and I was introduced to a new acronym today, NUI – Natural User Interface, and it got me thinking about the acronyms I use at work on a daily basis and how foreign they probably are to...
