by Shanelle Newton Clapham | 13 Apr, 2012 | Social media marketing
My mind woke up buzzing with questions of online etiquette this morning. I had 4 blog articles floating around in my head so I’ve had to forgo my morning yoga to get them down, or at least as much as I can do before I need to be somewhere at 8.20am. In the...
by Shanelle Newton Clapham | 20 Dec, 2011 | Email marketing
Email marketing is probably the digital media channel that most businesses and consumers are most familiar with. I know that many people find email marketing painful and that spam has increased to record levels. But if email marketing is done properly, you (or your...
by Shanelle Newton Clapham | 29 Nov, 2011 | Content marketing, Digital marketing strategy, Social media marketing
Content marketing is a marketing tactic of creating and distributing content that is relevant and valuable to a specific target audience. This content, or engagement objects as I like to call them, aim to attract, acquire, and engage a clearly defined and understood...
