If you have an online business, there are huge opportunities to go global. It may be a little easier to expand internationally with an online business, but its not easy. When designing a website that champion’s the user’s needs, there are many considerations (and challenges) that need to be factored in for internationalisation. When creating a user experience (UX) website design, it is very helpful to know in advance if the platform is intended to be localised for international markets.
Constant consideration for website localisation
When considering how a website’s design may need to vary between countries and cultures, we need to split our thinking into many areas. Some things are very obvious, such as language, titles and currency. This is where the average marketer or business owner can get to on their own. But do they realise that different languages have varying lengths of words to say the same thing? For instance, in German the translation of an English language word is about 3 times longer.
Other internationalisation considerations include Payment methods – which have cultural and legal implications. In Australia its very standard to pay Read more →