Use a pin drop in mobile maps
When you’re using the Google Maps app, you are a captive audience. You need it to get where you’re going. So if I am St Vincent de Paul and I have a shop near where you’re going, I want you to see my shop for the whole duration of your walk – and perhaps drop in on the way.
And if you think that dear old Granny doesn’t use a smartphone, let alone Google Maps, well think again.