In my professional life Mobile Marketing is talked about alot and there are loads of brilliant examples of how we use the iPad’s native functionality to build incredible apps with engaging ways to navigate (check out Bjork’s Biophilia or the TinTin app from the latest Peter Jackson/ Steven Spielberg movie) but its still not ingrained into marketers that they need to be considering mobile in their website content strategies or in their infrastructure and systems (while this is admittedly more considered than the former). But mobile marketing is here and it will not disappear.
This blog post was inspired by another. The below mobile marketing tips are not my own, I’ve copied them from a guy who claimed to know nothing about Mobile Marketing, so he attended a Webinar and these are the insights he got from his Twitter #hashtag conversation whilst participating in the webinar. Read more →