I have been encouraging my clients and readers to invest in content marketing for some time now, but branded content can be a contentious issue. Online content should be created with the end user’s needs and wants in mind. New content brings the search engines and good content gets the search engines to index those pages and over time, as your search engine optimisation (SEO) builds over time, the people will start to come to consume the content you have created for them. And if your content is considered helpful to the user’s that you had intended it for, they will reward you by liking, tweeting, sharing your website content.
Branded content is a somewhat different content marketing strategy. Online content marketing is a broad term that covers Read more →