Beware, it’s a LONG post, but it has practical advice for social media success.
The success of the social media space just now is in its power to create customers who create customers. This should be the purpose of most sustainable business models. We used to call it word of mouth, now we call it social media.
Because of this, digital marketing rhetoric is evolving. Now we say “If content is king then distribution is god almighty.” Social Media creates an almost infinite distribution channel for our content, if it is engaging enough to share. Read more →