I wrote a blog on SEO for video content early last year but it was focused mostly around video transcripts and the need to have as many words on the page as are relevant to the video, to help search engines better understand what your video is about. At present, search engines can’t read video files but I really wonder how long it will be before they can – they can now read PDF’s much better than they used to.
Now that Google owns YouTube, the world’s most popular video website, they have been integrating video content and images into their search results in the form of universal search. Universal search often takes the position 4 or 5 search result on Page 1 of Google’s search results, which is the holy grail for search engine optimisation (SEO) specialists. Universal search returns results for video and image content that matches the users search query.
So, what do you need to do to help your video content, uploaded to YouTube and embedded into your website, rank better in search engine results? Here are 5 easy to follow steps to improve your video’s SEO: Read more →