by admin | 1 Aug, 2013 | Behavioural Analysis
Rod Jacka and Panalysis has been a friend of Parachute Digital before it existed. Rod is one of Shanelle’s mentors and there is no one in Australia who knows more about online data analysis than Rod Jacka. Just how big is big data? It seems that it is the...
by Shanelle Newton Clapham | 28 Nov, 2011 | Behavioural Analysis, Social media marketing
The reason I love data and website analytics so much is because it provides us with an incredible amount of data that can be analysed, interpreted and moulded into a variety of ways to look at it that gives us digital marketers insights into what our audience want,...
by Shanelle Newton Clapham | 17 Jun, 2011 | Necessary boring bits
I’m a big believer in training. I don’t do enough of it with my team because one is a graphic designer, one an internal communications coordinator and the others are producers. So they don’t necessarily need the type of training that I can provide,...
by Shanelle Newton Clapham | 15 Jun, 2011 | Behavioural Analysis
Most people screw up their nose when they hear the word data. I admit it, I used to be one of those people. I liked to think of myself as a words person, or that I am more creative and not good with numbers. When in fact, you don’t necessarily have to be good at...
by Shanelle Newton Clapham | 9 Jun, 2011 | Behavioural Analysis, Online Advertising
Before web analytics there was adserving media tracking called spotlight tags or action tags or post click and post view tracking and at the time these were brilliant and revolutionary. Post click and post view conversion tracking tags (tags are the html code that the...
by Shanelle Newton Clapham | 12 May, 2011 | Behavioural Analysis, Digital marketing strategy, Research & Trends
In my current job I have spent the last 15+ months building a new website for WWF-Australia. People never know where to start when building a small or large scale website, so here is the process I followed and will recommend. Analysis of the web logs or Website...