When writing copy for websites, digital marketers have to consider the user experience first, which means the readability of the web content, as well as optimising the content for search engines. Google’s search engine is a robot and optimising a website for a robot is very different to making a website engaging for a human being. Digital marketers need to find the balance between maximum keyword density for SEO and the right tone and personality of the content to correctly represent their brand.
Before I go any further, there are a few elements to readability that I want to make sure you understand first. Website readability standards are in place to ensure that website content is easy to read and understand, as well as taking into consideration the users who may have impaired vision. Read more →