It has been a few weeks since my last post as I had a week of people management training in Hanoi, Vietnam with a company called, Better Future – whose philosophy is inspiring, they aim to change the world by mixing sustainability and corporate & social responsibility with the management of strong corporate leaders in the developed and developing world. Worth checking out. And, a glorious 2 weeks on a beach in Agonda, Goa, India.
So, I’m back now and started my Bruce Clay SEO Toolset Training yesterday in Sydney while also sifting through hundreds of emails from both my professional lives, for WWF-Australia and for private clients. I’m very happy to be so busy, in both my worlds, as that’s the way I like it but I just wish I wasn’t so sleepy.
Anyway, if you’ve never heard of Bruce Clay or of SEO (search engine optimisation), I suggest you start reading into it as it is by far the most cost effective digital marketing channel (we’re talking awesome return on investment people) you will find and it will, without a doubt, become increasingly more important in acquisition and conversion marketing.
Search Engine Optimisation (SEO) is how your website ranks in the organic listings in Search – Google, Yahoo and Bing.
Are you currently investing in SEO for your website? If not, call me.