Shanelle wrote the eBook The Essential “Need to Know” Social Media Guide for Businesses Large & Small primarily for small business owners and traditional marketers and PR professionals who want to learn digital marketing strategies that can improve the experience their customers or users are having when they engage with your business or brand online.
This book is not a list of incredible case studies that you’ll never be able to replicate because of resources, budget or brand; it’s about practical advice for how to approach the Social Media space.
There is an introduction section that explains, in plain English, “What is Social Media?” And then there are four sections that help you understand how people think, feel and behave when they’re socialising in this space. These sections are:
1. Social Media is not a campaign with a start and end date
2. The community & conversation needs to be energised
3. Understand why people want to engage with your business or brand
4. Measuring against the right KPIs
Social Media marketing provides a very real and excellent opportunity to reach new customers online and start building a relationship with them. Download the eBook today and start thinking about how Social Media marketing will fit best with your business.